About the show

Shanghai International Tourist & Franchised Commodities Fair 2010

Show dates:

June 09-11, 2010

Venue:

Shanghai Mart -China

No. 99 Xingyi Road, Shanghai, P. R. China

Approver

Shanghai Municipal Commission of Commerce

Sponsors

Shanghai Municipal Tourism Administration

Shanghai Arts and Crafts Trade Association

Organizers

Shanghai Jingu Exhibition Service Co., Ltd.

Show Catalogue:

Market Scope: International

Event Cycle: Once a year

Estimated Scale: Show area of 8800 sq. m.

Show website URL: www.chinacraftfair.com

Show principle: Meeting the Opportunities of World Expo, Making Use of East China Fair;

Promoting Trade Deals, Building Partnering Platform

Exhibition Background

With the rapid development of the Chinese tourism industry, tourism has become one of the leading industries for the social and economic development. The status and role of tourist commodities are more prominent in the development of market economy, and the tourism industry has played a positive role in promoting regional economic development and industrial upgrading, and further drive the R&D of tourism commodities, which is of far-reaching significance for promoting the exchanges of tourist culture and enhancing the merchandise trade.

Shanghai, the world’s “oriental pearl”, is China’s largest economic, cultural and financial center and an international renowned tourist center as well, occupying an extremely important position in China’s economic development. The World Expo Shanghai 2010 will make Shanghai’s economy, culture and tourism step onto a new stage. When the world expo economy is discussed, tourism will be mentioned first of all. During the Expo, Yangtze River Delta region will be brought with more than RMB46 billion yuan of the incremental consumption of tourist economy, 70 million person-time, a daily average of 400,000 person-time, of which 30% to 35% will further extend to other cities and attractions in the Yangtze River Delta region for sightseeing, thus bringing about tremendous business opportunities for the Yangtze River Delta’s tourism and service industries. However, the current traditional product lines in the tourism market of the Yangtze River Delta cannot meet this demand. During the World Expo, the sales of franchised goods are expected to reach up to RMB5 billion yuan, and the demand for other tourist commodities will be an inestimable figure.   

Trade Platform

In order to build a communication and order-placing platform for the manufacturers, distributors and retailers of tourist and franchised products at home and abroad, the Organizing Committee is planning to hold the “Shanghai International Tourist and Franchised Commodities Fair 2010” on May 08-10, 2010 at Shanghai Mart in Shanghai. This exhibition will create conditions for the tourist and franchised products to enter the Shanghai’s retail market.

Major exhibits:

• Tourist arts and crafts, gifts and ornaments

• Tourist leisure supplies and equipment

• Tourist travel tools and aviation supplies

• Hotel supplies and tourist fashion supplies

• Design and R&D achievements of tourist commodities

• Tourist investment and exchanges

• Tourism planning and design institutes

• Franchised commodities (household textiles, household glass products, household ceramic products, household metal products, garments, ornaments, stationeries, gifts, personal care supplies, toys, caps suitcases and bags, etc.) 

Advertising Promotions

A series of multimedia promotional plan aimed at the targeted market launched by Jingu Exhibition will have a wide coverage of the world to attract more buyers to visit your booth in the Shanghai Trade Fair.    

Promotion Programs include:

• Outdoor Promotion – Road sign and outdoor ads will be launched in Shanghai

• Media promotion – Media ads will be launched via Shanghai local TV stations, local TV stations, and local newspapers, etc.

• Expo Promotion – Promotional materials and ads will be distributed in the major exhibitions (i.e. Canton Fair, East China Fair, Yiwu Expo, China-ASEAN Expo, Asia-Europe Trade Conference, International Sourcing Fair, etc.)

• Magazine Promotion – Promotional ads will be published on the targeted international trade magazines and newspapers (i.e. World Gifts Purchasing Guide, Gifts, Huiduo, etc.)

• Website Promotion – Banner ads and news releases will be launched via major international trade and government websites (i.e. Alibaba, GlobalSources, HKTDC, DIHK, etc.)

• DM Promotion – E-mails, faxes and mails will be directly delivered to top-level buyers and retailers of the tourist and franchised commodities and other relevant industries

• Logo ads will be linked with the hot websites and exhibition info will be registered via the Internet explorers.     

Organizing committee office:

Shanghai Office:

Add:                       No. 264, Lane 2008, Chengshan Road, Shanghai, P. R. China

Tel:                        (86-21)6439-6190, 5013-1760

Fax:                       (86-21)5013-1761

Yiwu Office:

E-mail:                    jinguexpo@yahoo.com.cn

Show website URL:  www.chinacraftfair.com